Tyler Gregory Okonma (born March 6, 1991), better known as Tyler, the Creator, is an American rapper and record producer.
He rose to prominence as the leader and co-founder of the alternative hip hop collective Odd Future and has rapped on and produced songs for nearly every Odd Future release. Okonma creates all the artwork for the group’s releases and also designs the group’s clothing and other merchandise. Following a large contribution to Odd Future‘s early work, Tyler released his debut solo mixtape Bastard in 2009. After releasing his debut studio album Goblin via XL Recordings in April 2011, he signed a joint deal with RED Distribution and Sony Music Entertainment for himself and his label Odd Future Records. With his gritty, horrorcore-influenced earlier releases, Tyler was often criticized for his use of homophobic and misogynistic slurs in his lyrics. He released the albums Wolf (2013) and Cherry Bomb (2015), the latter of which was considered to be a contrast from his previous releases as he experimented with melody-focused and jazz-fused sounds. Tyler’s following albums, Flower Boy (2017), Igor (2019) and Call Me If You Get Lost (2021), were all released to widespread critical acclaim, with the latter two also debuting at number one on the Billboard 200.
Tyler has won a Grammy Award, a BRIT Award, and an MTV Video Music Award. He created the cover art for all of Odd Future’s releases, and has also designed the group’s clothing and other merchandise. In 2011, Tyler started the clothing company Golf Wang. In 2012, he began hosting an annual music festival called Camp Flog Gnaw Carnival. He created his own streaming service app named Golf Media, which ran from 2015 to 2018 and contained original scripted series from Tyler and a livestream of each Camp Flog Gnaw Carnival.